STARVIE PRODUCTS
COLLECTION
Overview
Costumer
Starvie
Industry
Sport Commercial Brand
Services
Editorial, Industrial Product, Visual Ads & Communication Design
Challenge
Make the forgotten brand Starive position itself after 5 years in the leftovers among the first benchmark brands in the Padel market.
Strategy & Solution
As a strategy to achieve the objectives of the brand and respond to market demand, the concept and lines of the molds of the Padel rackets were working hard, creating very elaborate designs with a more technological and modern image. Idea that was inspired by observing the styles and design lines that other industries such as automotive were using at all times.
Creating and improving each product collection that the Starvie brand needed to market every year within the Padel industry, trying to give an innovative style with increasingly minimalist designs as market demand evolved.
Services
WORK
REALIZED
Editorial Product Catalog
The same concept and idea of technology moved to the interior and exterior visual image of the brand’s Padel product catalog, taking advantage of a detail of the same product as cover image showing the most technological part of each collection.
The interiors of the catalog were worked to the millimeter to give a layout that combined a minimalist and technical image, despite the great information they contained per page.
Products Collection Design
A special detail was taken in creating ranges of products and colors that would combine with each other, mainly between the ranges of professional products, being these the benchmarks of the brand.
Regarding the designs, a technological line was always kept as minimalist as possible to give more importance and presence to the brand over the design itself.
Advertising & Communication
For the visual and communicative image, the brand decided to present each product collection together or separately from the professional players with whom it had a sponsorship contract. Although sometimes, focusing on the novelties or new top-of-the-range Padel rackets that were developed.
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Feel free to get in touch to clarify any kind of doubt. I will always make a budget tailored to each client and we will adapt to your needs and situation. I are eager to work and hear from you soon!
(+34) 677 53 13 15